Case Study 1

Case Study 1: Could a denigrated sector heal from the utterances of a CEO? Sybil Rose Advertising & PR (Pty) Ltd was requested by a reputable CEO who had used unpalatable language to refer to a group of certain employees in a specific sector. The language was unacceptable, her demeanour [...]


Case Study 2

Case study 2: Could spin doctors sell the brand leadership: Sybil Rose Advertising and PR was approached by an organisation which had recently made a political appointment. The individual had the qualifications, the experience but lacked brand presence. She was also not trusted as she was not one of them [...]